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African Soul Food – Food Shop

Project summary

Food shop revisited

African Soul Food is the fusion between Africa and the Americas. It is a friendly, warm, spacious and innovative shop where you can mainly find food products from the African continent and the Caribbean islands.
Its interior layout has been designed to allow its future customers to travel through discovery, tasting, education and sharing around cultural accessories.
Strictly following both the specifications set by our client and his vision for the boutique, we proposed a pared-down design that showcases the products on offer. The services have been divided into 4 distinct areas: the grocery store area to stock up on food, the café area for the leisure of eating on site, the area dedicated to cosmetic products and to finalize the customer experience, the accessories area.
All favoring an ambiance where circulation is fluid, dynamic and serene throughout. The raw materials such as the wood used to make the gondolas and removable boxes as well as the concrete, allude to the natural ingredients often used in African and West Indian recipes.
The no less exciting creative challenge was to present and design, on the same directive line, furniture for unconventional food products. The simplicity in the choice of colors for the furniture made it possible to create contrast while maintaining a décor that is both chic and accessible to all.

© 3D visuals: Philippe Commier
© photos – Dominique Claire Marie
Silver winner – GRANDS PRIX DU DESIGN 14th edition
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